FARM TOURISM

Course CodeBTR205
Fee CodeS2
Duration (approx)100 hours
QualificationStatement of Attainment

Learn to Develop and Manage Agritourism

  • Supplement farm income -on farm or off farm.
  • Diversify agricultural business
  • Study Farm tourism remotely - with printed notes or online - whatever is convenient to you.

Lesson Structure

  1. The Scope and Nature of Rural and Agricultural Tourism
    • Background and History of Farm Tourism
    • Forms of Agribusiness for Managers and Farmers
    • Agritourism Beyond the Farm
    • Types of Agricultural Tourism
    • Possible Issues
    • Animal Welfare
  2. Creating an Agritourism Setting
    • Planning Your Offering
    • Resource Management
    • Selecting Target Markets – Market Segmentation
    • Marketing Approaches
    • Legal and Health & Safety Requirement
  3. Managing an Agritourism Business
    • Managing the Physical Resources
    • Managing People
    • Setting up and Running a Farm Shop
  4. Agricultural Tourism Accommodation
    • Styles of Accommodation
    • Costing Accommodation
    • Maintenance
    • Farm Tours and Activities
    • Identifying Major Target Groups
    • Tours Within the Farm
    • Tour Schedules and Bookings
  5. Designing and Conducting Tours and Activities
    • Creating and Delivering Activities
    • Creating Activities Outside the Farm – Mobile & Online
  6. Agritourism Events
    • Types of Agricultural Events
    • Planning for an Agricultural Event
    • Phases of Delivering an Agricultural Event
    • Dealing with Event Issues
    • Managing Visitor Access
  7. Marketing and Promoting an Agritourism Business
    • Introduction to Customer Relationships
    • Customer Care Policy
    • Customer Care – Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Self-Evaluation
    • Maximising Customer Service
    • Importance of Market Research
    • Analysing Costs and Benefits
  8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project

Farm Tourism/Agritourism is an industry that is evolving from the need to add different revenue streams to a farm or primary producer or others working in the agricultural sector - and when it is done right, it can be big business.

Farm tourism can be a way of transforming ailing farms into something new. It can offer a new product to an existing farm to attract new customers, or it can part of the natural transition of a farm as new opportunities arise.

Whether you work on or own a farm, or you are considering moving into farming, planning for farm tourism can help you stand apart from the pack.   

 

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