Learn to Develop and Manage Agritourism
- Supplement farm income -on farm or off farm.
- Diversify agricultural business
- Study Farm tourism remotely - with printed notes or online - whatever is convenient to you.
Lesson Structure
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The Scope and Nature of Rural and Agricultural Tourism
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Background and History of Farm Tourism
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Forms of Agribusiness for Managers and Farmers
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Agritourism Beyond the Farm
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Types of Agricultural Tourism
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Possible Issues
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Animal Welfare
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Creating an Agritourism Setting
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Planning Your Offering
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Resource Management
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Selecting Target Markets – Market Segmentation
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Marketing Approaches
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Legal and Health & Safety Requirement
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Managing an Agritourism Business
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Managing the Physical Resources
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Managing People
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Setting up and Running a Farm Shop
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Agricultural Tourism Accommodation
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Styles of Accommodation
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Costing Accommodation
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Maintenance
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Farm Tours and Activities
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Identifying Major Target Groups
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Tours Within the Farm
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Tour Schedules and Bookings
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Designing and Conducting Tours and Activities
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Creating and Delivering Activities
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Creating Activities Outside the Farm – Mobile & Online
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Agritourism Events
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Types of Agricultural Events
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Planning for an Agricultural Event
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Phases of Delivering an Agricultural Event
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Dealing with Event Issues
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Managing Visitor Access
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Marketing and Promoting an Agritourism Business
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Introduction to Customer Relationships
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Customer Care Policy
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Customer Care – Levels of Involvement
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Effective Communication
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Dealing with Complaints
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Self-Evaluation
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Maximising Customer Service
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Importance of Market Research
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Analysing Costs and Benefits
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Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project
Farm Tourism/Agritourism is an industry that is evolving from the need to add different revenue streams to a farm or primary producer or others working in the agricultural sector - and when it is done right, it can be big business.
Farm tourism can be a way of transforming ailing farms into something new. It can offer a new product to an existing farm to attract new customers, or it can part of the natural transition of a farm as new opportunities arise.
Whether you work on or own a farm, or you are considering moving into farming, planning for farm tourism can help you stand apart from the pack.