FARM TOURISM

Learn to Develop and Manage Agritourism

• Supplement farm income -on farm or off farm.
• Diversify agricultural business
• Study Farm tourism remotely - with printed notes or online - whatever is convenient to you.

Lesson Structure

There are 8 lessons in this course:

1. The Scope and Nature of Rural and Agricultural Tourism
   • Background and History of Farm Tourism
   • Forms of Agribusiness for Managers and Farmers
   • Agritourism Beyond the Farm
   • Types of Agricultural Tourism
   • Possible Issues
   • Animal Welfare
2. Creating an Agritourism Setting
   • Planning Your Offering
   • Resource Management
   • Selecting Target Markets – Market Segmentation
   • Marketing Approaches
   • Legal and Health & Safety Requirement
3. Managing an Agritourism Business
   • Managing the Physical Resources
   • Managing People
   • Setting up and Running a Farm Shop
4. Agricultural Tourism Accommodation
   • Styles of Accommodation
   • Costing Accommodation
   • Maintenance
   • Farm Tours and Activities
   • Identifying Major Target Groups
   • Tours Within the Farm
   • Tour Schedules and Bookings
5. Designing and Conducting Tours and Activities
   • Creating and Delivering Activities
   • Creating Activities Outside the Farm – Mobile & Online
6. Agritourism Events
   • Types of Agricultural Events
   • Planning for an Agricultural Event
   • Phases of Delivering an Agricultural Event
   • Dealing with Event Issues
   • Managing Visitor Access
7. Marketing and Promoting an Agritourism Business
   • Introduction to Customer Relationships
   • Customer Care Policy
   • Customer Care – Levels of Involvement
   • Effective Communication
   • Dealing with Complaints
   • Self-Evaluation
   • Maximising Customer Service
   • Importance of Market Research
   • Analysing Costs and Benefits
8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project

Farm Tourism/Agritourism is an industry that is evolving from the need to add different revenue streams to a farm or primary producer or others working in the agricultural sector - and when it is done right, it can be big business.

Farm tourism can be a way of transforming ailing farms into something new. It can offer a new product to an existing farm to attract new customers, or it can part of the natural transition of a farm as new opportunities arise.

Whether you work on or own a farm, or you are considering moving into farming, planning for farm tourism can help you stand apart from the pack.