Competition is fierce in almost any industry, a sound knowledge of marketing processes will help any business, including a horticultural enterprise, stay ahead of the competition. Success depends upon how well you market your product. This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as: marketing processes, methods, strategies and research. Practical components cover topics such as: advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, developing customer service policy and customer satisfaction questionnaires. This is a comprehensive well-rounded course that offers the horticultural marketing manager or small business owner what they need to be successful in this essential component of business management.